They’re giving it all away! At wulffmorgenthaler.com you can se todays cartoon-strip – and browse through the entire archive. You can cooment on the strips and engage in the discussions on the stripts with other users. You have the most popular strips listed – and vote for your own favorites.
Have your laughs by email, rss or injected to your facebook-profile
Wullfmorgenthaler’s doing all they can to have the whole world laughing with them. Every morning around 01.15 the daily Wulffmorgenthaler-strip ticks into my inbox. Around the same time, it displays in my rss-reader – and at my facebook-profile, where a wulffmorgenthaler-application displays random daily-strips.
Buy the T-shirt – have the album signed (costs double)
The money seems to be in the merchandize. T-shirts and mugs with special WulffMorgenthaler motives. Albums – standard or (this doubles the prize) signed. All of which you can buy at the WulffMorgenthaler website. The website around which all of this evolves.
I’ve seen this before: it’s yet another variation on how to monetize on traffic. The new thing is: the trafic is dedicated, intended – the users has been turned into a fan-club and the website has become the center of all this.
The business model for free music
It somehow resembles what’s going on in parts of the music industry. Revenues stems more and more from concerts and merchandize, not from selling albums. Only, in music, this is only happening offline. Online, giving the music away in a tradeoff for loyalty, traffic and the possibilities extra-musical revenues, doesn’t seem to be the most prominent trend:-)
Sure there is difference between music and cartoons. One of the most prominent being that music is consumed offline – once downloaded it resides on your ipod, making additional cross-sales more difficult than the case is with online cartoons, which, though off course printable, is primarily looked and laughed at online right nextdoor to the “buy me”-button. Nevertheless – having succes in engaging fans in social network-setups, selling signed albums, tshirts and mugs doesn’t seem that much of a far cry for the music business.