Danish adspend, Q3: Internet outnumbers TV 26-2

  • Jon Lund 

Internet is once more the Number One Danish mediagroup when it comes to growth in advertising. Four succeding quarter in a row internet has shown growth rates of more than 20 %.

Figures realeased from Danish Advertisers Association (website: www.annoncoer.dk) based on 3. quarter spending this morning gives 26 % growth to internet banners, while newspapers grow with less one third of the pace, making a growth of 8 % in Q3. At the very bottom of the list you find TV, growing barely 2 %.

Have a look for yourself: download the Danish Advertisers Association spreadsheet.