Danish advertisers expect Banners to grow faster than search advertising

  • Jon Lund 

When asked in what kind of online advertising they expect the growth of online advertising to take place, top spending Danish advertisers put classical banners in the top position. Around 32 % states that growth will primarily occur in Display (as banners are also known as), followed by Search (around 29 %) and Email (25 %).

The figures was revealed by Sofia Arhall, partner at Copenhagen Consulting Company speaking at The MSN Media Strategy conference at the SAS Radisson hotel in Copenhagen this afternoon.
The figures are somewhat surprising since search advertising has been seen as by far the fastest growing ad-category the past two years.