FDIM ethical stamp on krak.dk

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Pay close attention to the footer at www.krak.dk and you’ll notice a newly implemented icon/stamp: FDIM etik (FDIM ethichs). When rolling your mouse over the icon it reads (translated from Danish) that the company bearing this stamp complies with the ethical guidelines on sales and marketing laid out on www.fdim.dk/godskik.

The stamp – and the guidelines – are meant to safeguard advertisers against ad-“sharks” hustling companies to place horrific priced ads on very, very lowtrafficked websites.

The stamp is also implemented on amongst other degulesider.dk and eniro.dk – but krak.dk is the first site to make the stamp appear on all pages including the front page.