Danish former state-owned natural gas-company DONG does a great job in re-branding itself. Under the heading “more energy” DONG runs a campaign taking full effect of their sponsoring the national danish football team. Including Oil-barrel playing, classical trained, Safri Duo takes the mark. Enjoy the latest film in the series: The DONG Safri Duo Football-spot (from DONG.dk – campaign seen on – amongst other sites – politiken.dk.)
(PS: interested in the background for the DONG campaign? Look at Vice-president, marketing Søren Biunes presentation from a last year- FDIM-seminar on the subject).