Millions are publishers these days. Corporate blogging enables direct market communication between yourself and your customers. Without having to talk through traditional media.
But not just with customers. Communicate to and with the customers who are also influential bloggers (some of them are) will give you powerfull acess to the market. Since these influential bloggers might spread the word.
So you better hope they’re nice to you. Or that is: don’t hope. Start reading their blogs before engaging in blog-conversations with them. Find out what they’re about. Engage in qualified discussions with the guys who are into your field and focused. Give them relevant info – and chances are, they’ll take you serious, write about and with you.
Words of Rebecca Blood, onstage in ITU, Copenhagen, today. Talking on corporate blogging.