Internet Audience measurement in Italy is out of the hands of Nielsen//Netratings. The Italian Joint Industry Comitee Audiweb has just closed a 3 year contract with the German AGOF-organisation. The AGOF measurement solution is provided for by technology provider Springer and TNS.
Or, should one say, will be provided for: Italy has bought a system, which is not yet launched. This happens Wednesday this week in Düsseldorf.
All this was revealed today at the ICOM conference about Internet Audience Measurement in Berlin.