Italy sacks Nielsen//Netratings – hires German AGOF instead

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Internet Audience measurement in Italy is out of the hands of Nielsen//Netratings. The Italian Joint Industry Comitee Audiweb has just closed a 3 year contract with the German AGOF-organisation. The AGOF measurement solution is provided for by technology provider Springer and TNS.

Or, should one say, will be provided for: Italy has bought a system, which is not yet launched. This happens Wednesday this week in Düsseldorf.

All this was revealed today at the ICOM conference about Internet Audience Measurement in Berlin.