Now blogging at jon-lund.com (Technorati: it’s zr7fxyepwc)

  • Jon Lund 

After having left the FDIM (IAB Denmark) in order to set up my own consultancy I also left the newmediatrends.fdim.dk-blog. Instead I’ve opened up www.jon-lund.com – and this is where I’m continuing my blogging activities (I started out a few weeks ago).

www.jon-lund.com is not only my blog – it’s the website of my company. Instead of being an alternative communications channel of an industry body, the blog is now the main channel of a knowledge-based consultancy. Instead of being the blog of the general manager of a democratically governed organisation governed by a board and a general assembly,  it’s now the blog of the founder and principle of a private enterprise.

As a reader don’t expect dramatic differences between my previous blogging and the blogging I’ll adopt from now on. Primarily because I have always been blogging with my heart.  This I’ll continue to do.

But you will find differnces. You’ll find I’ll be dealing with new media trends in a wider perspective than hitherto. The online advertising industry is no longer my core focus – but one of many focusses in an exceedingly rich and transparent new media and new technological world. You’ll probably also find a more critic angle on the subjects I’m dealing with (the limitation I put on my self as blogging head of FDIM was: don’t do the negative stories. Do observations on all the great stuff going on. It’s basicly a bad idea criticising the members who pay your salary). And you’ll find I’m using this blog as the main media channel for the research and analysis I’ll be conducting: that is – more facts and more new trends in the blog!

A few month ago I did a post on how Facebook killed the blog. My main point was that all the energy that carried blogging to the forefront of new media development has faded out and has instead been focused to new areas of the socially networked world. Adopting blogging as the driving force of a corporate website (which is precisely what I’m annoucing I’m doing in this post) is perfectly alligned with this position: the blog has been tamed and assimilated into the normal company website. The blog serves as a storage space, a library of all the stuff I’m doing and as the main entrance to an open enterprise. But even though comments here at the blog are exremely welcome it’ll only be able to live and breathe if I get it to work with the main social vehicles of todays facebooks and twitters and tomorrows waves and what are you going to have.

Before finishing off this post, I’ll have to give a few technical remarks: The old RSS-feed of newmediatrends.fdim.dk will be working for most subscribers, since the adress of the feed is unchanged: http://feeds.feedburner.com/newmediatrends. So no need to do much to keep on receiving my feed.

Also,  I’ve promised Technorati to put in a code in this post that will enable them to keep track of whats going on: Here it is, Technorati: zr7fxyepwc

Welcome to the new blog!