Attending a conference with Rebecca Blood just now at the ITU, Copenhagen. She’s on stage, talking about corporate blogging. (Conference co-organized by FDIM)
Corporate blogging humanize your corporation, she says. At its best it brings you:
– Authenticity
– Transparency
– Connection to other parts of the web – blogs are connected to each other, conversational.
– Informality
Talking about interconnectedness of blogs: Check out Kim Elmose’s mediahack – he as well is liveblogging right now (and linking to me as well).
Or check out Rebecca Blood herself.