Corporate TV as new market communication strategy – the Jyske Bank case

This weeks “digital view” report focuses on corporate TV-channels through a case story of the third largest Danish Bank – Jyske Bank – media-endavours. The channel shows up a success in terms of communication with existing customers building loyality through merit-based activities. In terms of competing established media and attracting new customers, however, falls short of the mark.

Read on:

Corporate TV as new market communication strategy: The case of Jyske Bank

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2 thoughts on “Corporate TV as new market communication strategy – the Jyske Bank case”

  1. Pingback: Jyske Bank opens up: web-tv creates merit-based relationships « Jon Lund

  2. Pingback: Mads Gorm Larsen» Blog Archive » Jyske bank TV - de fatter ikke en bjælde del III

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