The “no bullsh***t”-ad campaign for Sprite Zero won 3 out of 8 awards at the Danish Internet Award Show, including the Banner Ad-prize, the Cross media/Synergy-prize and the overall Danish Internet Award 2008.
The campaign evolves around fake profiles (who fakes their appeareance) on Danish dating/social sites, supplemented by banner ads and a special campaign site and is described in this powerpoint.
The Campaign was develloped by Plant og Saatchi, and was planned by Initiative Universal Media.
The Danish Internet Awardshow was held for the fifth time tonight in Copenhagen, arranged by FDIM – the IAB Denmark.