The Coca-Cola ethic and the spirit of web 2.0

  • Jon Lund 

“Give a little love and it all comes back to you” (Coca-Cola commercial):

Give a little love and it all comes back to you

“Now, billion-dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger.” (Clive Thompson on how the Internet has inverted the social physics of information : “The See-Through CEO” via (Overskrift.dk))

My own billion-dollar giveaway: From me to you: A usergenerated niche-site cashcow (idea)

(Thanks to Max Weber for the headline)