Unique study on Danish electorate online behaviour to be published at the Mediernes Internet Pris-event

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During the last 15 days of the electiorate campaign prior to the general parliamentary elections in Denmark in october last year, more than 5000 Danish voters agreed to have their total web-activity logged: what political party sites did they use, what candidate sites, what facebook- or youtube-profiles? And what news-sites? After the election nearly 1000 of those voters additionally answered a series of questions on their political views and activity and their use of diffent media in the process of making up their minds…

The results are right now being processed by ph.d. Jakob Linaa Jensen, assistant professor at Department of Media Studies, University of Aarhus (blogging at netdemocray.dk), associate Professor Lisbeth Klastrup, internet and digital communication culture researcher at the IT University in Copenhagen (blogging at Klastrup’s Cataclysms) and Professor Jens Hoff, departement of Political Science, University of Copenhagen. The 12th of June, at the Mediernes Internet Pris-event (Media Internet Award), the results will be published…

The data stems from the FDIM/GemiusAudience study and are the first results generated by the socalled software-panel. When it was clear the panel was fully functioning in the last part of the electoral campaign, I (being in charge of the study from the FDIM-side) intiated the contact to the scientists and had them design the special electoral study.

(It’s been great fun to have been involved in the process this far – I’ve been throwing right back in time to the days of my 1995 Political Science master thesis “With a view to the civil war: representative democracy and creation of conciliatoriness in high modernity”. The thesis traced the development of representative democracy and the psychological makeup of modern individuals from medieval Europe and addressed the question on how modern societies can cope with problems of un-conciliatoriness and disharmony. I actually ended up proposing the introduction of a parliamentary bi-chamber structure with an elected Folketing (first chamber) with the rights to initiate legislation, and a decision making,
virtual internet based second chamber, consisting of 10.000 randomly chosen citizens, who in turns of half a year were to be dedicated to the role of discussion – and deciding on the proposals laid forth by the first chamber.)