Are Danes popup-lovers?

Danes far prefer internet-ads to tv-ads. Asked if they are bothered by TVads, 65 percent answers “yes – almost always”. I don’t know why the respondents have said so when asked – but surely it has to do with the extremely intrusive nature of TV-ads, combined with the irrelevance of the ads to a large number of the viewers. TVads simply force viewers to see and hear advertisement for product that people don’t want to hear about.

Internet-ads are far less intrusive and – when at best – extremely targetted to people, who actually do care about what the ads are about. When asked, “only” 59,2 percent of Danes are bothered by internetads, down in two years from 77,3 percent.

So says Danish bureau Mindshare who just realeased the results of their annual ad-perception analysis, according to Mediawatch.

And no – frankly I don’t think Danes are particularly popup-loving – on the contrary: for the past year or so, the number of popups has decreased significantly (due, propably to the wide spread of popup-killer applications). Which in turn might very well have contributed to the better internetad-liking.