Jon Lund is a contributing analyst and commentator at Danish daily Politiken, is chairman of the board at Danish Online News Association and has held honorary positions as member of the board of IAB Europe, member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.
According to figures just released by FDIM and Deloitte display advertising grew 56 % from Q1 06 to Q1 07. Marketplaces (classifieds, directories etc.) grew by 18 % in the same period. Especially recruitment services… Læs mere »Display advertising skyrockets in Q1 2007
Last year internet reached an all-time high share of advertising revenues, according to the official Danish adspend survey by Dansk Oplagskontrol. (Deeplink to figures here). The figures are collected by Dansk Oplagskontrol from various… Læs mere »Internet cuts out 13 % of total 2006-adpie
The other day Julius took a picture of the Wascator café in Copenhagen, and when he got home, he uploaded it to the mitkbh.dk cityguide, a website where anyone can enter remarks and reviews about cafes, restaurants,… Læs mere »Now this is the other way around! Google mashes up mitkbh.dk
I just returned from the opening of the Euroinvestor-stock at the Copenhagen Stock Exchange (OMX). Euroinvestor.com, a website focusing on finance/investment complete with financial news, indices, portfolio management, blogs and forums. (Read here for more… Læs mere »First Danish Internet stock ever traded at OMX an hour ago
Lisbeth Knudsen, editor-in-chief at Berlingske Tidende, one of the three big old traditional Danish newspapers, today announced a new strategy “The new Berlingske Tidende” (in this premium content article in Danish from Borsen.dk). The strategy… Læs mere »Earthquake: Berlingske in a radical online move
This 1 minute 14 seconds youtube-video produced by Dove drove three times as many visits to the Dove website as did their whole TV campaign over the past two years: The findings were revealed by… Læs mere »This is effective advertising for web 2.0: DOVE video
Yesterday I had the pleasure of giving a presentation for some one hundred internet professionals at the “How to capture the customers of web 2.0”- conference in Bratislava. I called the presentation “audience measurement for web… Læs mere »Audience measurement for web 2.0
Advertising based portals are surely alive and kicking. Today witnessed a press release from euroinvestor.com, a website focusing on finance/investment complete with financial news, indices, portfolio management, blogs and forums: “we’re going public” it said. First… Læs mere »First Danish portal announces IPO on OMX Copenhagen Stock Exchange
It might be that I’m somewhat slow in catching up, but it was only today my eyes were opened to what great advantages Joost (and other peer-to-peer IP-tv services) relies on. Joost bypasses adskipping One of the… Læs mere »Joost bypasses time-shifted TV adskipping and reduces bandwith cost
Friday I had the pleasure of attending an MSN seminar featuring Microsoft CEO Steve Ballmer. In the Q&A-session I asked him elaborate on one of his statements in his presentation: that all – “ALL” – advertising… Læs mere »Steve Ballmer to me (and a few others): ALL advertising to be online in ten years