We’re in an iPhone-era. The iPhone itself – and the me-to’s of Google Android, RIM Blackberry and the lot – have changed the game of mobile phones and mobile computing, creating its very own category.
This shift now begins to manifest itself in available stats:
During the past 18 month, the usage of iPhones for surfing the web has grown exponentially. Have a look at the numbers I’ve just drawn up from the official Danish web-stats: from 460.000 pages in February 08 to 3,43 million pages in August 09:
I’ve added the exponential tendency-line. It should be pretty significant with an R-spuare of 98,29.
Interestingly enough, stats for the use of the dedicated mobile web-sites shows a decreasing trend (!)
Although the individual sites displays large variation, none of them gets close to the growth-rates of the iPhone.
This indicates that iPhone-growth primarily happens elsewhere: iPhone-users are fans of internet-surfing – but not of surfing the mobile websites. Instead they prefer the regular stuff. Although not entirely convincing, you are actually able to navigate the full-fledged web-version on your iPhone to such an extend, most users won’t settle with the stripped-down mobile websites. (I can’t wait for mobile websites and mobile apps which are not just stripped-down websites, but build to take advantage of all the stuff possible with the new smart-phones).
Read on in my latest report: Smart-phones leading the way: The case of iPhone and dedicated mobil-sites in Denmark