Here’s a piece of somewhat marketing-like information from my organisation (FDIM, the IAB Denmark). However it deserves mentioning here, as it might have the potential of making the measuring standards adopted by almost all the major internetpublishers even more widespread: New prices!
From this summer on publishers can get join the FDIM and acces the total statistics package from only 21.750 dkk (about 3.000 euros). For this amount publishers
- Joins in on the “official” currency of measuring websites, enable publishers to benchmark themselves to competitors and get into eye-sight of the agencies doing the advertising-mediaplanning
- Gets acces to traffic statistics of their own site(s) (unique visitors, usersessions, pageviews, referrers, geografical location etc.)
- Gets acces to detailed socio- demographic analysis of their own websites – and to comparing that to the profiles of the other participating websites
- Get access to all the membership benefits of FDIM (the IAB Denmark), such as (apart from acces to traffic- and audience measurement) events and conferences, ethical standards-programmes, monitoring of political initiatives etc. etc.
You can read a bit more on the FDIM-Gemius deal her: New era: traffic- and audience measurement 2.0
…and now back to the show :-).
Savner en original post. Så læg markedsføringen lidt på hylden og vend tilbage til de gode brancheiagttagelser og -tanker.