“Hi! It seems like you just came from Google, and we thought: perhaps you don’t know Information. Click here to sign up for a free 4 week trial”
This is how danish newspaper-site information.dk bids users welcome, when they click through to a page at information.dk from a Google search result. Have a look (well, it’s in Danish, I know, but look at the yellow box):
In this way, Information gets extra advantage of Google. After opening their archives some ten years back in time, Information experienced a huge increase in traffic, allowing them to make more money from advertising. And now they they’ve engaged in behavioural targetting, trying to transfer web-surfers to paying readers of their newspaper.
Exactly this I’ve considered being an opportunity since the first talks of how news-sites could or could not live side by side with Google. Taking advantage of the simple fact, that all visits carry information on what site the user came from (given off course he came from somewhere, and didn’t type in the url himself).