Last week I wrote on Engineering Weekly strategy of letting the full-length content being searchable in Google (see my 10 step recipe for monetizing on content – the Engineering Weekly case). When users clicks the Google-link to get to the article with the desired information they are met with a login-screen prompting the user to register for free for a two weeks trial to get access to the content. Plus free newsletter-subscription. Enabling Engineering Weekly to build loyalty, having visitors returning, making more money on ads and eventually selling a subscribtion or two.
An example, I wrote: Try type in a search for “search for airbus serial number “MSN009” and motor type “Trent 900” – neither of these two pieces of information are included in the first 200 characters of the article in question, which are free for all users. Google returned a match for phrases not freely available.
“Strangely enough neither The Economist, Financial Times nor other premium content sites seems to have implemented the method – yet!” I wrote in conclusion.
However New York Times seems to have adopted the exact same strategy, it appears. Try it for yourself: search for “Airbus” and source:New_York_Times in Google an study the results.