Half a year after opening up it’s online operations, the website of Danish retailer Superbest comes in ten of ten in reach compared to the websites of other Danish retailers, even though Superbest is the… Læs mere »First Danish fullblown online grocery store misses mark
Just published my new “Digital view: Life on the Danish internet august 17-23 2009″, and this is fascinating I think: Half of the Danish population are using Facebook. More specific: 2,47 mio Danes visited facebook… Læs mere »Facebook crosses the generation gap, spreads transparency
In 2007 TV and internet adspend cut out each their 17 percent slice of the total ad-pie. With a 39 % growth internet in this way reached 2,502 billion dkk bringing it a pair with… Læs mere »Official Danish adspend 2007: internet a pair with tv on 17 %
FDIM (the IAB Denmark) today publishes the 2007 full-year findings. Here’s the full report (in Danish with summary in English). Key findings are: Overall year-on-year growth rate of 39 % Display advertising grew astonishing 67… Læs mere »Danish online adspend hits € 330 mio full year 2007