Most news-sites face one big challenge: Content is king – or so they say – but how to make money from it? Danish news-site www.ing.dk… Read More »10 step recipe for monetizing on content – the Engineering Weekly case
On February 2. my organisation – FDIM; the IAB Denmark – throws its yearly awardshow, picking and celebrating the best internet ads in 2005: DIA… Read More »DIA 06 launches guestblogs on website
Nice move! After months of criticism on the “Avistid” (“time for newspaper”) campaignsite by danish bloggers, the blogosphere now changes weapons, moving from fierce antagonism… Read More »Blogosphere strikes back on newspapers
In a recent study done by Sofia Arhall of Copenhagen Consulting Company, a few advertisers in top 50 category says online budgets are growing moving… Read More »Danish advertisers online ad spend increases
Need a drink but don’t remember the recipe? Go check out Absoluts reality database with lots of drinks and mixing tips. Though its all embedded… Read More »Absolut says: we’re spending 15 % of marketing budget online and we’re moving from brand experience towards functionality
Internet is once more the Number One Danish mediagroup when it comes to growth in advertising. Four succeding quarter in a row internet has shown… Read More »Danish adspend, Q3: Internet outnumbers TV 26-2
The other day I wrote a post on how Google’s new site-analysis program could help grow the entire online advertising market. This just might not… Read More »Google analytics helps Google serve you the right ads, pushing up the price of advertising, defending themselves against not-so-knowingly competitors
MSN might have an offer you can hardly refuse in the afternoon on the 8.th of December. At 14:15 they
I my two posts Danish news-sites falling behind and Danish advertisers expect Banners to grow faster than search advertising yesterday I promised to upload Sofia… Read More »Sofia Arhalls Danish/Nordic online media study ready for download
The paper sign attached to the wall read, in handwriting “The digital home – enter here, go to the back yard nr. 37. Go to… Read More »Digital home embedded in physical, nearly medieval, world