Absolut says: we’re spending 15 % of marketing budget online and we’re moving from brand experience towards functionality

  • Jon Lund 

Need a drink but don’t remember the recipe? Go check out Absoluts reality database with lots of drinks and mixing tips. Though its all embedded in a flashy site, its an example of the direction… Læs mere »Absolut says: we’re spending 15 % of marketing budget online and we’re moving from brand experience towards functionality

Google analytics helps Google serve you the right ads, pushing up the price of advertising, defending themselves against not-so-knowingly competitors

  • Jon Lund 

The other day I wrote a post on how Google’s new site-analysis program could help grow the entire online advertising market. This just might not be the entire truth of Googles motives for giving away… Læs mere »Google analytics helps Google serve you the right ads, pushing up the price of advertising, defending themselves against not-so-knowingly competitors