“I agree perfectly with you Thomas”. This is how I start my newly posted reply to Thomas Madsen-Mygdals comments to my “Banner ads as conversational… Read More »Banner ads has more to them than the Cluetrain Manifesto led you to believe
What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written – that interaction in itself… Read More »Banner ads as conversational marketing: danish newpaper BT case
Imagine if you stayed at a hotel, turned on the TV in your room, and discovered the use of television wasn’t included in your stay,… Read More »Wireless Hotspots wildly priced – operating profits at 13.000 percent
What is dialogue and conversation? And: Do the parties involved in the dialogue have to say or write statements to one another? The answer to… Read More »Conversation is (inter-)action
During the concluding debate at the Interactive Advertising Conference in London yesterday, it suddenly became clear to me, how the media landscape of today opens… Read More »WE AID – a marketing paradigm for the user-centered era
Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at The Big Blog Company. To her,… Read More »Blogs are inconsistent with marketing
I landed in Heathrow only 1 hour and 30 minutes ago and rushed in for this conference – missed the opening remarks 🙁 I’ve decided… Read More »Live blogging from Interactive Advertising Forum, London
Four days ago Danmarks Radio (DR) – the Danish Broadcasting Corporation – redesigned its frontpage at www.dr.dk. The redesign, which has been in the pipeline… Read More »LSD revisited: dr.dk redesigns
Well back home in Copenhagen, I still have one more rumor to report from the ICOM conference in Berlin. Sources somewhat close to the release… Read More »3rd party cookies not accepted in IE 7, rumors says
Where’s the innovation in the newspaper-microfilm-campaign Andreas Johannsen ask in replying to my “first microfilm arrived” posting. To him, “this is a basic ad agency… Read More »Microfilms are cool and cuttingedge