Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at The Big Blog Company. To her, the blogosphere is a place for conversations – and a… Læs mere »Blogs are inconsistent with marketing
I landed in Heathrow only 1 hour and 30 minutes ago and rushed in for this conference – missed the opening remarks 🙁 I’ve decided to keep you up-to-date with todays activities her at the… Læs mere »Live blogging from Interactive Advertising Forum, London
Four days ago Danmarks Radio (DR) – the Danish Broadcasting Corporation – redesigned its frontpage at www.dr.dk. The redesign, which has been in the pipeline for almost two years, introduces a radical shift in DRs… Læs mere »LSD revisited: dr.dk redesigns
Well back home in Copenhagen, I still have one more rumor to report from the ICOM conference in Berlin. Sources somewhat close to the release of IE 7 said, that the next version of Internet… Læs mere »3rd party cookies not accepted in IE 7, rumors says
Where’s the innovation in the newspaper-microfilm-campaign Andreas Johannsen ask in replying to my “first microfilm arrived” posting. To him, “this is a basic ad agency web campaign site and totally uncool.” And sure there are… Læs mere »Microfilms are cool and cuttingedge
My old boss, Per Westergaard, ceo and editor in chief at Danish Ingeniøren (Engineering Weekly magazine), stops at Ingeniøren in order to start in the same position at Danish daily newspaper Aarhus Stiftstidende. This is… Læs mere »Per Westergaard new ceo and editor in chief at Aarhus Stiftstidende
More news from the ICOM conference in Berlin: From Friday the Swedish websites are measured by two different systems. Both systems measure unique visitors, page impressions and visits. Both lists are found side by side… Læs mere »Swedish newspapers launched new online measurement system Friday
Internet Audience measurement in Italy is out of the hands of Nielsen//Netratings. The Italian Joint Industry Comitee Audiweb has just closed a 3 year contract with the German AGOF-organisation. The AGOF measurement solution is provided… Læs mere »Italy sacks Nielsen//Netratings – hires German AGOF instead
A three-page manifesto from WFA, the World Federation of Advertisers, sets out the wishes of advertisers in regards to audience measurement. Not limited to internet – the manifesto applies to all media measurement – TV,… Læs mere »One paper, 400 billion $ – ICOM-reporting
The ICOM conference in Berlin started just two minuttes ago. All about how to measure the web – or more correctly – users behaviour on the web: who are they and how many of them… Læs mere »Live blogging from the International Conference on Online Media Measurement in Berlin