The first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can… Read More »First Microfilm arrived

Behavioral targeting promises, according to Advertising.com CEO Scott Ferber, the best of all worlds: online advertising that gives more relevant ads to consumers, more precision… Read More »Best of all worlds

-I heard that malicious rumor to, and I’m freaking out. It isn’t true. That was the reaction of Advertising.com CEO Scott Ferber, when he was… Read More »Scott Ferber “freaks out”: AOL Microsoft deal is fiction

Michael Kristiansen, newly departed top media advisor and right hand man for danish PM Anders Fogh Rasmussen, faces serious criticism for exorbitant telephone bills sent… Read More »Skype in, Kristiansen!

The internet is by far the fasting growing media when the talk is on advertising. In the first 6 month of 2005 revenues grew by… Read More »Danish adspend: Internet beats newspapers by 27-7. Internet by far the fastest growing media group.

One more sci-fi dream comes true. This time: electronic paper. You know: folio-like, to be wrapped up, lightweight. The kind of medium you want your… Read More »Liquid and thin as paper

Danish former state-owned natural gas-company DONG does a great job in re-branding itself. Under the heading “more energy” DONG runs a campaign taking full effect… Read More »Funky net-ad: music, football and – petrol

The most wholeheartedly danish online campaign is just about to launch. In a 45 millions danish kroner (approx. 7 mio. US $) campaign the danish… Read More »Top danish directors in cutting-edge online-only campaign

The scenes taking place in New Orleans the aftermath of hurricane Katrina – robbing, stealing, police powerless, dead corpes floating in the water no sanitary… Read More »Katrina unreality

General Motors Fastlane-blog is a true hit. Consider this piece from Bob Lutz. Bob Lutz, GM vice chairman, blogging on about GMs wonderfull cars is… Read More »Fastlane rocks