Later on today Tuborg launches their christmas beer “Julebryg” for sale. And this morning Tuborg captured the whole frontpage of danish Lycos-portal Jubii.dk. Go have a look at www.jubii.dk today and take a look yourself.… Læs mere »Jinglebells: Santa’s riding the Jubii logo
After more than five years of skating the new media, the ice gets thinner and thinner under the feet of the news corporations. This far the news corps have simply replaced one set of media… Læs mere »Ice getting thin under News Corps in new media
Tomorrow and friday 400 people will gather in Nordisk Films studios in Copenhagen for the first New Media Days conference. Internet, mobile devices, games and i-tv is on the programme. I myself am engaged in… Læs mere »Blogging on the treshold of New Media Days
“I agree perfectly with you Thomas”. This is how I start my newly posted reply to Thomas Madsen-Mygdals comments to my “Banner ads as conversational marketing: danish newpaper BT case“. The rest of my reply… Læs mere »Banner ads has more to them than the Cluetrain Manifesto led you to believe
What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written – that interaction in itself can make an ad conversational. Surely this is a rather… Læs mere »Banner ads as conversational marketing: danish newpaper BT case
Imagine if you stayed at a hotel, turned on the TV in your room, and discovered the use of television wasn’t included in your stay, and that you, in order to watch the 9 o’clock… Læs mere »Wireless Hotspots wildly priced – operating profits at 13.000 percent
What is dialogue and conversation? And: Do the parties involved in the dialogue have to say or write statements to one another? The answer to the question is- in my opinion – “no”. When a… Læs mere »Conversation is (inter-)action
During the concluding debate at the Interactive Advertising Conference in London yesterday, it suddenly became clear to me, how the media landscape of today opens up a brand new palette of opportunities for marketers. A… Læs mere »WE AID – a marketing paradigm for the user-centered era
Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at The Big Blog Company. To her, the blogosphere is a place for conversations – and a… Læs mere »Blogs are inconsistent with marketing
I landed in Heathrow only 1 hour and 30 minutes ago and rushed in for this conference – missed the opening remarks 🙁 I’ve decided to keep you up-to-date with todays activities her at the… Læs mere »Live blogging from Interactive Advertising Forum, London