The first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can be viewed only at the campaigns website www.avistid.dk – in… Læs mere »First Microfilm arrived
Behavioral targeting promises, according to Advertising.com CEO Scott Ferber, the best of all worlds: online advertising that gives more relevant ads to consumers, more precision in targeting and better prices to advertisers – and more… Læs mere »Best of all worlds
-I heard that malicious rumor to, and I’m freaking out. It isn’t true. That was the reaction of Advertising.com CEO Scott Ferber, when he was asked to yesterdays newsstories about Microsoft possibly buying a stake… Læs mere »Scott Ferber “freaks out”: AOL Microsoft deal is fiction
Michael Kristiansen, newly departed top media advisor and right hand man for danish PM Anders Fogh Rasmussen, faces serious criticism for exorbitant telephone bills sent on to taxpayers. Private phone calls to the Czech Republic… Læs mere »Skype in, Kristiansen!
The internet is by far the fasting growing media when the talk is on advertising. In the first 6 month of 2005 revenues grew by 27 pct. compared to the same period last year –… Læs mere »Danish adspend: Internet beats newspapers by 27-7. Internet by far the fastest growing media group.
One more sci-fi dream comes true. This time: electronic paper. You know: folio-like, to be wrapped up, lightweight. The kind of medium you want your newspaper to use. Put it in your pocket, unfold it… Læs mere »Liquid and thin as paper
Danish former state-owned natural gas-company DONG does a great job in re-branding itself. Under the heading “more energy” DONG runs a campaign taking full effect of their sponsoring the national danish football team. Including Oil-barrel… Læs mere »Funky net-ad: music, football and – petrol
The most wholeheartedly danish online campaign is just about to launch. In a 45 millions danish kroner (approx. 7 mio. US $) campaign the danish newspapers (of all possible advertisers) tries to get Danes read… Læs mere »Top danish directors in cutting-edge online-only campaign
The scenes taking place in New Orleans the aftermath of hurricane Katrina – robbing, stealing, police powerless, dead corpes floating in the water no sanitary systems working etc. – are completely unreal. Reminds me most… Læs mere »Katrina unreality
General Motors Fastlane-blog is a true hit. Consider this piece from Bob Lutz. Bob Lutz, GM vice chairman, blogging on about GMs wonderfull cars is actually quite bold. Of course you dont except modesty from… Læs mere »Fastlane rocks