Internet Audience measurement in Italy is out of the hands of Nielsen//Netratings. The Italian Joint Industry Comitee Audiweb has just closed a 3 year contract with the German AGOF-organisation. The AGOF measurement solution is provided… Læs mere »Italy sacks Nielsen//Netratings – hires German AGOF instead
A three-page manifesto from WFA, the World Federation of Advertisers, sets out the wishes of advertisers in regards to audience measurement. Not limited to internet – the manifesto applies to all media measurement – TV,… Læs mere »One paper, 400 billion $ – ICOM-reporting
The ICOM conference in Berlin started just two minuttes ago. All about how to measure the web – or more correctly – users behaviour on the web: who are they and how many of them… Læs mere »Live blogging from the International Conference on Online Media Measurement in Berlin
In Denmark MSN is unambiguously the number one website on the top rankings of most trafficked Danish websites. Week after week MSN resides at the top of FDIMs top-list. This week MSN had over 1,6… Læs mere »Google’s # 2 …in Sweden
Thought education was the most crucial factor when it came to explaining who is most likely to engage in political discussions, writing letters to the editors or joining a political party? Or perhaps you thought… Læs mere »Breaking news: Political participation surges with increased internet usage – education and income outweighted
Nikolaj La Cour leaves his position as market manager at Krak by November 1. in order to become partner at Alpha-solutions. Prior to Krak Nikolaj was head of projects at FDIM. When he left I… Læs mere »Nikolaj La Cour joins Alpha-solutions as partner
Pay close attention to the footer at www.krak.dk and you’ll notice a newly implemented icon/stamp: FDIM etik (FDIM ethichs). When rolling your mouse over the icon it reads (translated from Danish) that the company bearing… Læs mere »FDIM ethical stamp on krak.dk
Tomorrow’s officially the day when I go live with this, my New Media Trends-weblog. More precisely at 07.00 in the morning, danish time. (At least that’s what the FDIM press release says) Se you there:-)
The first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can be viewed only at the campaigns website www.avistid.dk – in… Læs mere »First Microfilm arrived
Behavioral targeting promises, according to Advertising.com CEO Scott Ferber, the best of all worlds: online advertising that gives more relevant ads to consumers, more precision in targeting and better prices to advertisers – and more… Læs mere »Best of all worlds