A three-page manifesto from WFA, the World Federation of Advertisers, sets out the wishes of advertisers in regards to audience measurement. Not limited to internet… Read More »One paper, 400 billion $ – ICOM-reporting
The ICOM conference in Berlin started just two minuttes ago. All about how to measure the web – or more correctly – users behaviour on… Read More »Live blogging from the International Conference on Online Media Measurement in Berlin
In Denmark MSN is unambiguously the number one website on the top rankings of most trafficked Danish websites. Week after week MSN resides at the… Read More »Google’s # 2 …in Sweden
Thought education was the most crucial factor when it came to explaining who is most likely to engage in political discussions, writing letters to the… Read More »Breaking news: Political participation surges with increased internet usage – education and income outweighted
Nikolaj La Cour leaves his position as market manager at Krak by November 1. in order to become partner at Alpha-solutions. Prior to Krak Nikolaj… Read More »Nikolaj La Cour joins Alpha-solutions as partner
Pay close attention to the footer at www.krak.dk and you’ll notice a newly implemented icon/stamp: FDIM etik (FDIM ethichs). When rolling your mouse over the… Read More »FDIM ethical stamp on krak.dk
Tomorrow’s officially the day when I go live with this, my New Media Trends-weblog. More precisely at 07.00 in the morning, danish time. (At least… Read More »I go live at seven
The first of 4 microfilms in The Danish Newspaper Associations new campaign for reading newspapers has just arrived. The film, around 7 minutes long, can… Read More »First Microfilm arrived
Behavioral targeting promises, according to Advertising.com CEO Scott Ferber, the best of all worlds: online advertising that gives more relevant ads to consumers, more precision… Read More »Best of all worlds
-I heard that malicious rumor to, and I’m freaking out. It isn’t true. That was the reaction of Advertising.com CEO Scott Ferber, when he was… Read More »Scott Ferber “freaks out”: AOL Microsoft deal is fiction