Reporting from the usability days conference. “All test-persons immediately started smiling when entering the H&M frontpage, featuring a smiling woman – that wasn’t the case on either of the Bon’A Parte website or a third… Læs mere »Users smile back – the Bon’A Parte learnings
Want 30 % more customers visiting your web-site? Want 80% more customer satisfaction? Want to triple your conversion rates? Well, you can have all of these, if only you invest in usability. This was the… Læs mere »Jakob Nielsen: Usability drives up revenue
Seems like Google new service for web-site analysis, Google Analytics, might be drowning in its own succes. At least I and at least one of my fellow users on Google Analytics are unable to log… Læs mere »Google analytics apparently out of service
Do you want to know what the users of your website is worth for you? Well, Google wants you to! Google seems to believe that the minute e-business merchants and their likes realize their actual… Læs mere »Google gives away free superdetailed tracking-tool to drive up adword-prices
Millions are publishers these days. Corporate blogging enables direct market communication between yourself and your customers. Without having to talk through traditional media. But not just with customers. Communicate to and with the customers who… Læs mere »How to use the blogosphere to communicate with the market
When engaging in corporate blogging make sure some points are followed, says Rebecca Blood, onstage at ITU, Copenhagen, right now. Talking on corporate blogging. Three of these are: 1. remind people that they’re publishing –… Læs mere »3 rules for corporate blogging
In situations of crisis IBM let’s all information free to their corporate bloggers. Not forcing them to write about the current crisis. But enabling them to give (IBM-)correct information to write on, if the choose… Læs mere »Corporate bloggers doing damage control
Attending a conference with Rebecca Blood just now at the ITU, Copenhagen. She’s on stage, talking about corporate blogging. (Conference co-organized by FDIM) Corporate blogging humanize your corporation, she says. At its best it brings… Læs mere »Rebecca Blood talking on Corporate Blogging
“Don’t you see you’re freaking out…” The words of the teacher echoes in the classroom, as she shouts at the girl sitting in the front row. The girl looks perfectly calm, though. This is the… Læs mere »“The finger plan” * * * * * (*)