Jon Lund is a contributing analyst and commentator at Danish daily Politiken, is chairman of the board at Danish Online News Association and has held honorary positions as member of the board of IAB Europe, member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.
At the “Safer Internet Day” event today twenty-some 12-years olds from 6.th grade at the Maglegaardsskolen-school were elected Safer Internet Ambassador. In the coming months the kids are working on the subject how best to… Læs mere »6.th grade class “Safer Internet Ambassadors” – winners blog right now
In a number of posts I’ve been defending the “Avis-tid” campaign. I thought the use of top Danish film-directors in high quality to-be-seen-only-on-the-web super-shortfilm productions was cool. Giving great content to users, exploiting the vast… Læs mere »I was wrong: ”Avistid” isn’t cutting-edge – “Bittersweet life” and “Trailer crashers” are
After one month of banner advertising on the internet the French Supermarket chain Carrefours experienced a 6 % growth in turnover. This was revealed by a major study conducted by the french Interactive Advertising Bureau… Læs mere »French Supermarket grows total turnover 6 % after 1 month of banner campaigning on the internet
Imagine being a major player at a highly competive, fastgrowing but still relatively small – around 60 mio. euro – market. Business to business. What do you do to market yourself? The low key answer… Læs mere »I’m this weeks guest at (one of) the first Danish corporate podcast
Last week I wrote on Engineering Weekly strategy of letting the full-length content being searchable in Google (see my 10 step recipe for monetizing on content – the Engineering Weekly case). When users clicks the… Læs mere »New York Times puts its goods on display in Google – like Danish Engineering Weekly-case
If you’re a classic freak, you’re in for a treat. In celebration of Mozarts 250 years anniversary Danish Broadcasting Corporation (DR) makes 9 of Mozart’s symphonies ready for free download. However you have to wait… Læs mere »9 Mozart-symphonies for free download on Danish Broadcasting Corporation (DR)
In these days 10 years ago I learned to write my first lines of html. At that time it was quite a thing that you could have images on a web page! And tables were… Læs mere »HTML – a giant steps back
Most news-sites face one big challenge: Content is king – or so they say – but how to make money from it? Danish news-site www.ing.dk (Engineering Weekly) has a good shot at it. As the… Læs mere »10 step recipe for monetizing on content – the Engineering Weekly case
On February 2. my organisation – FDIM; the IAB Denmark – throws its yearly awardshow, picking and celebrating the best internet ads in 2005: DIA 06 – Danish Internet Award. While Danish advertisers and bureaus… Læs mere »DIA 06 launches guestblogs on website
Nice move! After months of criticism on the “Avistid” (“time for newspaper”) campaignsite by danish bloggers, the blogosphere now changes weapons, moving from fierce antagonism to humour. On the “Avistid” campaign site the Danish Newspapers… Læs mere »Blogosphere strikes back on newspapers