HTML – a giant steps back
In these days 10 years ago I learned to write my first lines of html. At that time it was quite a thing that you could have images on a web page! And tables were… Læs mere »HTML – a giant steps back
Jon Lund is a contributing analyst and commentator at Danish daily Politiken, is chairman of the board at Danish Online News Association and has held honorary positions as member of the board of IAB Europe, member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.
In these days 10 years ago I learned to write my first lines of html. At that time it was quite a thing that you could have images on a web page! And tables were… Læs mere »HTML – a giant steps back
Most news-sites face one big challenge: Content is king – or so they say – but how to make money from it? Danish news-site www.ing.dk (Engineering Weekly) has a good shot at it. As the… Læs mere »10 step recipe for monetizing on content – the Engineering Weekly case
On February 2. my organisation – FDIM; the IAB Denmark – throws its yearly awardshow, picking and celebrating the best internet ads in 2005: DIA 06 – Danish Internet Award. While Danish advertisers and bureaus… Læs mere »DIA 06 launches guestblogs on website
Nice move! After months of criticism on the “Avistid” (“time for newspaper”) campaignsite by danish bloggers, the blogosphere now changes weapons, moving from fierce antagonism to humour. On the “Avistid” campaign site the Danish Newspapers… Læs mere »Blogosphere strikes back on newspapers
In a recent study done by Sofia Arhall of Copenhagen Consulting Company, a few advertisers in top 50 category says online budgets are growing moving towards a 10-15-20 percent share of total marketing budget. The… Læs mere »Danish advertisers online ad spend increases
Need a drink but don’t remember the recipe? Go check out Absoluts reality database with lots of drinks and mixing tips. Though its all embedded in a flashy site, its an example of the direction… Læs mere »Absolut says: we’re spending 15 % of marketing budget online and we’re moving from brand experience towards functionality
Internet is once more the Number One Danish mediagroup when it comes to growth in advertising. Four succeding quarter in a row internet has shown growth rates of more than 20 %. Figures realeased from… Læs mere »Danish adspend, Q3: Internet outnumbers TV 26-2
The other day I wrote a post on how Google’s new site-analysis program could help grow the entire online advertising market. This just might not be the entire truth of Googles motives for giving away… Læs mere »Google analytics helps Google serve you the right ads, pushing up the price of advertising, defending themselves against not-so-knowingly competitors
MSN might have an offer you can hardly refuse in the afternoon on the 8.th of December. At 14:15 they
I my two posts Danish news-sites falling behind and Danish advertisers expect Banners to grow faster than search advertising yesterday I promised to upload Sofia Arhalls slides when released by msn. That’s just happened: Here… Læs mere »Sofia Arhalls Danish/Nordic online media study ready for download