Jon Lund is a contributing analyst and commentator at Danish daily Politiken, is chairman of the board at Danish Online News Association and has held honorary positions as member of the board of IAB Europe, member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.
In a recent study done by Sofia Arhall of Copenhagen Consulting Company, a few advertisers in top 50 category says online budgets are growing moving towards a 10-15-20 percent share of total marketing budget. The… Læs mere »Danish advertisers online ad spend increases
Need a drink but don’t remember the recipe? Go check out Absoluts reality database with lots of drinks and mixing tips. Though its all embedded in a flashy site, its an example of the direction… Læs mere »Absolut says: we’re spending 15 % of marketing budget online and we’re moving from brand experience towards functionality
Internet is once more the Number One Danish mediagroup when it comes to growth in advertising. Four succeding quarter in a row internet has shown growth rates of more than 20 %. Figures realeased from… Læs mere »Danish adspend, Q3: Internet outnumbers TV 26-2
The other day I wrote a post on how Google’s new site-analysis program could help grow the entire online advertising market. This just might not be the entire truth of Googles motives for giving away… Læs mere »Google analytics helps Google serve you the right ads, pushing up the price of advertising, defending themselves against not-so-knowingly competitors
MSN might have an offer you can hardly refuse in the afternoon on the 8.th of December. At 14:15 they
I my two posts Danish news-sites falling behind and Danish advertisers expect Banners to grow faster than search advertising yesterday I promised to upload Sofia Arhalls slides when released by msn. That’s just happened: Here… Læs mere »Sofia Arhalls Danish/Nordic online media study ready for download
The paper sign attached to the wall read, in handwriting “The digital home – enter here, go to the back yard nr. 37. Go to 4th floor”. I’m on my way to the kick-off seminar… Læs mere »Digital home embedded in physical, nearly medieval, world
6 guys are working night’n’day to have the first Danish podcast portal up and running this Wednesday. Podhead is going to produce and offer their own – I think 6 – podcasts. And offer a… Læs mere »First Danish podcast-portal – podhead.dk – opens Wednesday
When asked in what kind of online advertising they expect the growth of online advertising to take place, top spending Danish advertisers put classical banners in the top position. Around 32 % states that growth… Læs mere »Danish advertisers expect Banners to grow faster than search advertising