After more than five years of skating the new media, the ice gets thinner and thinner under the feet of the news corporations. This far… Read More »Ice getting thin under News Corps in new media
Jon Lund is a contributing analyst and commentator at Danish daily Politiken, is chairman of the board at Danish Online News Association and has held honorary positions as member of the board of IAB Europe, member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.
Tomorrow and friday 400 people will gather in Nordisk Films studios in Copenhagen for the first New Media Days conference. Internet, mobile devices, games and… Read More »Blogging on the treshold of New Media Days
“I agree perfectly with you Thomas”. This is how I start my newly posted reply to Thomas Madsen-Mygdals comments to my “Banner ads as conversational… Read More »Banner ads has more to them than the Cluetrain Manifesto led you to believe
What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written – that interaction in itself… Read More »Banner ads as conversational marketing: danish newpaper BT case
Imagine if you stayed at a hotel, turned on the TV in your room, and discovered the use of television wasn’t included in your stay,… Read More »Wireless Hotspots wildly priced – operating profits at 13.000 percent
During the concluding debate at the Interactive Advertising Conference in London yesterday, it suddenly became clear to me, how the media landscape of today opens… Read More »WE AID – a marketing paradigm for the user-centered era
I landed in Heathrow only 1 hour and 30 minutes ago and rushed in for this conference – missed the opening remarks 🙁 I’ve decided… Read More »Live blogging from Interactive Advertising Forum, London