Where’s the innovation in the newspaper-microfilm-campaign Andreas Johannsen ask in replying to my “first microfilm arrived” posting. To him, “this is a basic ad agency web campaign site and totally uncool.” And sure there are… Læs mere »Microfilms are cool and cuttingedge
My old boss, Per Westergaard, ceo and editor in chief at Danish Ingeniøren (Engineering Weekly magazine), stops at Ingeniøren in order to start in the same position at Danish daily newspaper Aarhus Stiftstidende. This is… Læs mere »Per Westergaard new ceo and editor in chief at Aarhus Stiftstidende
More news from the ICOM conference in Berlin: From Friday the Swedish websites are measured by two different systems. Both systems measure unique visitors, page impressions and visits. Both lists are found side by side… Læs mere »Swedish newspapers launched new online measurement system Friday
Internet Audience measurement in Italy is out of the hands of Nielsen//Netratings. The Italian Joint Industry Comitee Audiweb has just closed a 3 year contract with the German AGOF-organisation. The AGOF measurement solution is provided… Læs mere »Italy sacks Nielsen//Netratings – hires German AGOF instead
A three-page manifesto from WFA, the World Federation of Advertisers, sets out the wishes of advertisers in regards to audience measurement. Not limited to internet – the manifesto applies to all media measurement – TV,… Læs mere »One paper, 400 billion $ – ICOM-reporting
The ICOM conference in Berlin started just two minuttes ago. All about how to measure the web – or more correctly – users behaviour on the web: who are they and how many of them… Læs mere »Live blogging from the International Conference on Online Media Measurement in Berlin
In Denmark MSN is unambiguously the number one website on the top rankings of most trafficked Danish websites. Week after week MSN resides at the top of FDIMs top-list. This week MSN had over 1,6… Læs mere »Google’s # 2 …in Sweden
Thought education was the most crucial factor when it came to explaining who is most likely to engage in political discussions, writing letters to the editors or joining a political party? Or perhaps you thought… Læs mere »Breaking news: Political participation surges with increased internet usage – education and income outweighted
Nikolaj La Cour leaves his position as market manager at Krak by November 1. in order to become partner at Alpha-solutions. Prior to Krak Nikolaj was head of projects at FDIM. When he left I… Læs mere »Nikolaj La Cour joins Alpha-solutions as partner
Pay close attention to the footer at www.krak.dk and you’ll notice a newly implemented icon/stamp: FDIM etik (FDIM ethichs). When rolling your mouse over the icon it reads (translated from Danish) that the company bearing… Læs mere »FDIM ethical stamp on krak.dk